The new media has transformed from a simple information channel to a social medium where an user can collaborate and contribute to new information. The participative nature of the web can easily be recognized from the myriad of community websites, forums, social bookmarking sites, blogs and social network sites that have emerged in a couple of years. These sites can typically define how your business or brand is being perceived by the masses. More and more conversations are moving online and it is important to understand and participate in this dialogue by understanding Social Media Marketing (SMM) and optimization.
"The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, pod casts and vlogs."- Rohit Bhargava
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Advantages of Social Media Marketing
* It helps create brand awareness among customers.
* It couples the SEO and web promotion methods of the website.
* It helps in getting traffic from the new social media websites.
* It helps link popularity and increases non reciprocal links.